In the wake of technological advancement in the business marketing approach, traditional methods have had to take a more subtle role, somewhat relegated one if you asked us. This might be due to the boom experienced with 1994’s launch of modern marketing’s first pay-per-click (PPC) platform.
Common in the technological design of websites and apps are two crucial elements, UI and UX. They are often misused to mean the same thing. UI and UX define separate aspects of web and app designing while aiming to achieve overall customer satisfaction for the product and service. This end goal, coupled with the fact, you can’t have one without the other, is probably why people often bungle up their core meanings, setting down confusing definitions, some of which might alarm you.