Branding is one marketing component that is easily misconstrued as simply the 'face' of the business showing through a well-designed logo, attractive brochure designs, or a perfect business name. While these aren't wrong, they cannot be singularly regarded as 'branding,' and ironically, several uninformed business owners fall short of this.
Much more than that, your business branding encompasses the unique visual representation that sets your brand's identity apart from others. In addition to that, your branding surrounds the essence of your business in the market, and everything you do, to give the target audience a great perception of your brand image because that is what they'll connect with.
Without your decision to kick-start your business, this discussion about branding would not even exist. Now that you're running your business to make massive profits with possible expansion, branding is unavoidable. If 65% of consumers attest that they feel emotionally connected to a brand because they care about people like them, you should know it's more than just colors and a fantastic logo. Therefore, you should understand that investing in quality branding is crucial for your business's success and growth.