![\"How](\"https:\/\/codehawker.com\/wp-content\/uploads\/2020\/04\/How-Does-Marketing-Benefit-A-Business.jpg\")
<\/figure>\n\n\n\nHow does marketing benefit a business?<\/h2>\n\n\n\n
Aggressive and strategic marketing will make your business flourish. It builds loyalty to your brand, giving you more customers and higher retention of the existing clients. That means you trade more goods and ultimately improve your business's bottom line.<\/p>\n\n\n\n
So, the success of your business will depend to a large extent on your market strategy. And regardless of whether you have a small or large enterprise, marketing will benefit your business in the following ways:<\/p>\n\n\n\n
- Promotes your brand and business reputation<\/li>
- Allows you to understand your customers better through market research and analytics<\/li>
- Enables you to show the uniqueness of your products and services, and,<\/li>
- It creates and maintains a continuous relationship with your customers<\/li><\/ol>\n\n\n\n
Since marketing is the lifeline of your business, you may ask yourself, how do you promote the business?<\/p>\n\n\n\n
And the answer is you can use either digital marketing<\/b> or traditional marketing<\/b>.
\nLet us show you how these two types of promoting or advertising your business differ.<\/p>\n\n\n\nWhat is traditional marketing?<\/h3>\n\n\n\n
Before the internet became ubiquitous, businesses used traditional marketing to promote and advertise products and services. You could advertise through print as fliers, brochures, pamphlets, and billboards, or send adverts to clients by postal mail. Alternatively, a business can broadcast the ads through TV and radio.<\/p>\n\n\n\n
When you send the advert, you hope people will read or view it. So it is one-way communication aimed to present information about your products or services.<\/p>\n\n\n\n
Contrast that with what happens in digital marketing.<\/p>\n\n\n\n
What is digital marketing?<\/h3>\n\n\n\n
Digital marketing involves using electronic media to promote your company's products and services. Here you use the internet and online-based digital technology.<\/p>\n\n\n\n
With digital marketing, you aim to provide value to the audience. In India, about half a billion people have access to the internet, and they spend an average of one hour and 30 minutes each day on digital platforms.
\nSo, you get more clients when you use digital media to promote your business.<\/p>\n\n\n\nAnd that brings us to why online marketing for businesses does so well.<\/p>\n\n\n\n
![\"\"\/](\"https:\/\/codehawker.com\/wp-content\/uploads\/2020\/04\/Why-Is-Digital-Marketing-So-Successful.jpg\")
<\/figure>\n\n\n\nWhy is digital marketing so successful?<\/h2>\n\n\n\n
Technological, societal, and cultural changes have opened many opportunities for digital marketing. Nowadays, customers research and make their purchases online. You can use different channels, including email marketing, blogging, social media, mobile, search engine marketing, among others, to reach your clients. So, digital marketing is essential for every business today.<\/p>\n\n\n\n
The wide selection of marketing tools makes digital marketing amenable to use by different levels of businesses, regardless of their budget lines. Your marketing strategy can use either digital marketing and traditional marketing tools or either.<\/p>\n\n\n\n
However, there are many advantages of online marketing. We discuss the key benefits below.<\/p>\n\n\n\n
Benefits of digital marketing<\/h2>\n\n\n\n
Digital marketing has many benefits. It is versatile for different businesses. There is no one size fits all. Neither is it a one-off activity. So experiment with several approaches -tune to identify your best fit.<\/p>\n\n\n\n
Digital Marketing Is Cost-Effective<\/h3>\n\n\n\n
One of the most significant benefits of digital marketing is its cost. When you start a marketing campaign, you aim to reach most of your target audience at a minimal cost.<\/p>\n\n\n\n
It's tough competing the big boys for ad space in a traditional marketing campaign. And it's tougher if you are a small business operating a shoestring budget.
\nHowever, digital marketing can fit any pocket size. With a great marketing plan, you reach many customers at a lower cost than in traditional marketing.<\/p>\n\n\n\nFor instance, a newspaper or TV ad can cost your business millions of dollars. Market studies show that the cost of reaching 1000 people is 28 dollars through a TV ad and 25 cents through Facebook.<\/p>\n\n\n\n
Digital Marketing Is Easy to Track<\/h3>\n\n\n\n
To know if you're achieving the objectives of your marketing effort, you must track results.
\nLet us explain this with a simple example. Let's say in the first case. You are using traditional marketing tools. You advertise your business through posters, flyers, newspapers, magazines, and so forth. Now your challenge here could be to know: which is the best method to use? You may wonder, how do you confirm if anybody read your billboard? How many people looked at your newspaper ad? Or your posters and fliers? It's impossible or complicated to know. But, you might have a slight idea if you ask the people who physically visit your business.<\/p>\n\n\n\nNow let's compare with an online digital marketing campaign. Many types of online digital marketing approaches are available to you. Still, for discussion, let's say you use Email, Search Engine Optimization (SEO), Social Media Marketing, or even Pay-Per-Click Advertising. For all these methods, you have web analytics and online metrics tools to give you detailed information on how clients respond to your advertising.<\/p>\n\n\n\n
You can know who clicked on a specific link and how many visited your website and how long they took on each link they opened. With such a robust report, you can determine which approach generated the highest number of clients for your business. So, you are able to focus on the strategy that gets you the best conversion rates. We hope now you can see why digital marketing benefits your business.<\/p>\n\n\n\n